5 Ways for Grocers to Encourage Customers to Bring Their Reusable Bags
Checkout at a grocery store with a woman using a reusable grocery bag.
Creative Strategies to Promote Reusable Bag Use
As a grocer, you’ve likely seen the growing trend of customers wanting to reduce their environmental footprint. Reusable grocery bags are a fantastic way to cut down on single-use plastics, but the challenge lies in helping your customers remember to bring them. Here are five creative and effective ways to remind your shoppers to bring their reusable bags:
1. Create Eye-Catching Storefront Signage
Place clear, colorful signs at the entrance of your store and in the parking lot to remind shoppers before they enter. Use catchy phrases like:
"Forgot Your Reusable Bags? Grab One Before You Shop!"
"B.Y.O.B. – Bring Your Own Bag!"
Consider placing reminders near cart stations or at points where shoppers pause, such as the entrance ramp or door.
2. Use Loyalty Program Incentives
Reward your customers for using their reusable grocery bags. You could:
Offer discounts per bag used (e.g., 5¢ or 10¢ per bag).
Provide points in a loyalty program that can be redeemed for future savings.
Highlight these perks prominently at checkout counters and in digital communications to reinforce the habit.
3. Partner with Local Influencers and Community Groups
Collaborate with environmental groups, schools, or local influencers to spread the message. Host events like a “Reusable Bag Day” or giveaways to promote eco-friendly habits. Showcase creative bag designs to make them more appealing and fun for customers to bring along.
4. Send Digital Reminders
Leverage technology to nudge your customers:
Include “Don’t forget your reusable bags!” reminders in your store’s weekly email newsletter.
If you have a mobile app, add a pop-up reminder when customers are building shopping lists or before opening hours.
Use social media stories and posts to share tips on keeping reusable bags accessible (e.g., “Leave one in your car!”).
5. Make Bags Visible and Convenient
Display reusable bags prominently at the store entrance and near checkout lines, offering affordable or even free options for first-time users. Make it easy for forgetful shoppers to grab one while reinforcing the importance of reuse. Add signs to the display that say, “Start a New Habit Today!” to encourage repeat use.
Bonus Tip: Lead by Example
Train your staff to gently remind customers to bring their reusable grocery bags on their next visit. Staff can also demonstrate the use of reusable bags when packing groceries, subtly reinforcing the habit.
By employing these strategies, your store can contribute to reducing waste while also building stronger customer loyalty. Together, we can create a culture of sustainability that benefits everyone.
What are, your go-to methods for encouraging reusable bag habits? Let us know in the comments!
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